Search Engine Optimization

The word SEO stands for “search engine optimization” It is the process of getting traffic from the free, organic, or natural search results on search engines.

Search engines like Google, Yahoo, Bing are web pages which display primary search results. The web pages and content are displayed and ranked according to what the search engine thinks is most relevant to the users.

There are many factors which will help in optimising your website ranking in a search engine. Let’s have a look at what these factors are:

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on page seo | digitalscool


These are the factors which are directly in control of the website publisher.For example What type of content do you publish? Are you providing important HTML clues that help search engines as well as users to determine relevancy? How does your site architecture help search engines or does it hinder?


These factors are largely controlled by readers, visitors and other publishers. In other words Off page SEO gives them a very good indication on how the World perceive the particular website.

These include activities you have to do outside the limits of your website. Some of them are:

  1. Link building
  2. Social media marketing
  3. Social bookmarking
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content seo | digitalscool


They are as follows:

  1. Quality of the content: Does your site have a huge amount of quality content which is relevant to the searchers?
  2. Have you researched the keywords thoroughly which the users are likely to search?
  3. Does your page have fresh and updated topics which are better than the ones available on other websites?
  4. Are you making sure that your content is not vague and lacking substance

Does your website content has videos, local news, images etc. These are also known as vertical content and are important to catch the attention of local users.


The architecture of a website can build or break the efforts of an effective SEO. The most relevant question you should ask yourself is : IIs your website easily searchable? The search engines crawl or read web pages, copy them and then store them in index. So when some one searches, the search engine goes through this massive index and provides the user relevant results.

Therefore to improve “Crawl Efficiency” it is a good practise to use sitemaps with both HTML and XML.

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local seo | digital scool


General SEO is very different from Local SEO. If you are into local business which is area specific  it is very important to learn the chalenges that you are going to face.

A few specific points can help you rank above the listings in your locality. Such as:

  1. Give an unique, long and accurate description of your business and include links.
  2. Always choose the correct category of your business
  3. Upload lots of photos relating to your business.
  4. Spend sometime collecting honest and local reviews from local help pages
  5. Be consistent, give your full name, address and phone number accross your website
  6. Most important is try to make sure your site is mobile friendly since most of them will search from mobile devices.
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Web Analytics

We help in measuring, collection, analysis and reporting of your web data for purposes of
understanding and optimizing your web usage.

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Link Building

Our SEO link Building service develops proper content and marketing strategy and campaigns
that helps you in achieving your goals while following all the Google’s guidelines.

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Site Mapping

We can help you create an XML sitemap that can be submitted to Google, Bing and other
search engines to help them crawl your website better.

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Pay Per Click

Our experts are driven by data & objectivity that lets them execute pay per click (PPC)
campaigns with a great focus hence delivering more conversions.

Content Strategy

Our Content strategy approach is focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience .

Business Objectives

Our digital marketing program is designed to drive more prospective buyers to your website,convert these prospects into leads and those leads into sales.

Delivering Results

We work with corporates as well as with startups equally comfortably to create functional,engaging & effective digital experiences. Every project that we engage ourselves with brings different challenges and as a team we find it greatly satisfying to be able to address those unknowns and deliver a product that helps our clients run a great online business

Marketing Tactics

We tackle digital marketing via an digital strategy made up of many different tactics. When all these tactics are used together, they create a holistic approach to getting your business more leads.

Top SEO Experts

We are one of the best SEO firms in India that has a team of SEO professionals who are up-to-date with advanced skills.

Algorithmic Changes

We have an expert team who are always updated with the new google algorithmic changes so we can help your page rank better.