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Search Engine optimisation ( SEO) techniques for 2020

Digitalscool expert marketing team has been working on digital marketing techniques since decades and have concluded that Search engine optimization is one of the most important part of any company’s website strategy.

A recent study shows that ninety five percent of online activities start with search engines. Also note that how you rank for certain keywords will depend on your domain authority. Domain authority is affected by other SEO parameters too. But it is important to keep in mind that Google and other search engines like Yahoo and Bing continuously make changes to their algorithms to create a better search experience for their users. T

That is precisely the reason why it is important for small business owners and marketers to stay up-to-date on the latest in SEO tricks if they want to continue to rank higher than their competitors on search engines

Below, you will find just a few of the top SEO tricks that you can use in 2020 and beyond to improve your ranking on search engines and bring more qualified leads to your website.

For more details on what works for 2020 in the realm of SEO just get in touch with us and we will help you out

1. Speed of your website faster

Most brands overlook their site speed and do not consider it as a significant SEO tricks. You might be aware that Google has been using site speed as an SEO ranking factor since 2010.

Almost sixty two percent of web users expect a website to load in 2 seconds. Also many users will abandon the site if it fails to load in 3 seconds. This shows that site speed is not only important to the search engines but as you can see to the search engine users who may decide not to return to your site if it is annoyingly slow

There are a few other elements that contribute to a brand’s site speed. One of the biggest components of your site that could be affecting loading speed are your images. If you compress your images, you are able to cut down the page size by up to thirty to forty percent. This helps in increasing site speed by loading pages faster for your site visitors.

Optimizing your images is the most effective strategy on your site speed. It is important to note that it is not the only thing that you can do to increase your site speed. We provide a few other SEO tricks that you can use to reduce site load times and improve overall search engine rankings:

  • Check every page element. Analyze every element on each site page to ensure that you are not incorporating any unrequired elements that add to your site load time.
  • Enable browser caching. The advantage of Browser caching is it makes it possible for repeat visitors to experience faster load times . This is done by storing elements of your site pages in a cache, or temporary storage.
  • Reduce plugins. Another way to improve site load times is to deactivate and delete any unnecessary plugins on your site. Usually these plugins tend to slow your site speed.

We list below a few ways that help to make your website faster. The secret here is to know that there are a number of other technical factors that impact your page load times that you may not even be considering. If you are trying everything and yet struggling to improve your site speed you may want to consult a SEO agency. These agencies who specialize in web design and development services will take all factors of your site into account when working to improve your load times.

2. Secure your website with HTTPS.

It is important to note that another one of our top SEO tricks is to make your website secure. If you not yet have this certificate, it is necessary to switch your site to HTTPS. This is because HTTPS is a more secure version of the http web protocol. HTTPS works together with Secure Sockets Layer, to communicate information in a safer way.

So how does HTTPS do this? It does this by encrypting the data for security. By not allowing data to be altered or corrupted while it is getting transmitted.

HTTPS provides a more safe and secure experience for your site visitors.

So we now know that in addition to helping you improve the security of your site, HTTPS also has some Search engine optimisation benefits. First reason being, Google prefers HTTPS. In October 2017, Google warned Chrome site users who navigate to non-HTTPS sites that the page is not secure.

This can seriously damage your SEO efforts as it may cause potential leads to turn away from your site before they even get there since they sense danger to their security. Also noteworthy here is that Google has also included this as a ranking factor in its search engine algorithm. This is because the search engines wants to provide the safest experience possible for search engine users.

There is another huge benefit of switching to HTTPS . HTTPS provides more accurate data with respect to referral traffic in Google Analytics. With an HTTPS site, since the referring domain is visible it maks it easier to more accurately see where your site traffic is coming from.

3. Optimizing the mobile version of your site.

Since ages many brands have treated a mobile-friendly website as a beautiful convenient thing to do . But the truth is that Google the most popular search engine, is making it a necessity for brands to have a site that caters to the mobile visitor as most people use their phones to browse online. Since 2015, Google has prioritized mobile responsive sites over others in its search results. Recent study by a well known agency shows that fifty eight percent of web users are using their mobiles to browse information online

Google has its own mobile friendly testing tool to search for mobile friendliness of websites.You can use this tool to check

Please note here that it is important to remember that there is a difference between how keywords rank on mobile and on desktop. For this reason, it’s important that when you work on creating mobile site content you need to optimize it for the user on the go.

Mobile optimised content should be quick, crisp and to the point. It should be convenient to read on smaller device screens. Another important aspect is you should make sure that images load quickly. Also make sure pages are easy to access and scroll from mobile devices. Also learn to utilize this easy to use option and one of the most significant parameter for 2020

4. Ho to increase traffic and engagement

We have found that Google rewards and ranks those websites with strong user engagement. In the world of SEO,usually user engagement is often measured by the amount of time that the user spends on your site.

It is common sense that the more time that users spend on a site, the more likely they are to be engaged by the content they find in that particular site

Please keep in mind that according to statistics a higher average time on a site makes for a higher ranking on the Google search engine page or SERP

A recent study by a leading SEO firm found that there is a relation between bounce rates which means the percentage of visitors who leave your site without engagement, and search engine rankings:

Please note: Bounce rate effects the ranking of a site on the Google search rankings.

If more and more users visiting your site spend time there it signals to google that you have valuable informative and good quality content on your site that users find useful . Since the search engine wants to provide only the best search results for their users, it will help sites with higher engagement to rank better than others

There are a few tips we list below that you can work on  to boost your site position in SERP

  • Easy to Read Content . If you want to keep visitors coming to your site for a longer time , you need to ensure that your content is easy to scan through. The sentences and paragraphs need to be kept short to improve SEO. Also try and use headings and bullet points to clease clarity of text and make your content easy to scan.
  • Utilize images relevant to your content. Using high-quality and stunning images in your content helps break up text increasing readability while also keeping your audience engaged.
  • Give your best information in the beginning of the content. If a brand wants users to keep reading and not leave the site, they will need to give away the most valuable information at the beginning of your blog post or site page. This will help them determine whether they want to keep reading thus retaining relevant traffic

Improving bounce rate is a significant parameter in SEO planning. Hence along with optimizing your content for better user engagement, you should also improve your bounce rate that is create content strategically so people who land in your site stay there for a longer time. There are a number of parameters that impact a site’s bounce rate. We suggest you can start by improving the visitor’s user experience. This is what we will be letting you know more about next

5. Visitor’s user experience of your website.

User experience is not only an important aspect for SEO but it also assists in better and faster lead generation .The criteria for every brand must be to plan such that their website is easy to use so that visitors can find the information they need then you can slowly drive them through the marketing funnel. Google algorithms are designed such that they are providing the best possible quality and informative search engine results. That is why they favour sites that provide a positive longer and good user experience.

Here are some quick tips for improving the user experience (and your search engine rankings):

  • The site should be designed such that it is easy to navigate by using simple menu navigation with clearly listed categories. Site users should be able to easily navigate to the desired pages without difficulty
  • Simple design of your site is requires making it easy for users to find what their looking for. This includes using a clean, easy-to-read color scheme and font.
  • Develop page content that is optimized and catches attention. This includes using headings (H1 tags) and categories to help users find the content their looking for.

Almost like improving site speed, creating a better user experience can be a quite a complex process.

6. Create informative and engaging content.

Content marketing also plays an important role in helping your business improve your search engine rankings. Not only does content allow you to target certain keywords and topics that your ideal buyers are searching for, but it also provides a vital opportunity to connect with your readers and provide real value that can set you apart from the competition.

The key to creating engaging and valuable content is doing some research on your target market to find out which topics they care about most. Your content should go beyond just explaining your products or services and discussing what benefits your brand can provide for consumers. If you really want to connect with consumers at every stage of the buyer’s journey, you will need to create content that explores their challenges and concerns as well as communicates how your brand can provide value in their lives.

Content is still king so you need to have unique, original and quality content in long format if you want to rank up in search engines. Yes, 500 word articles are no longer recommended now. That’s a thing of the past. With tons of articles competing for the same keywords, Google now treats word count as content for link building.

In addition to choosing topics that are relevant to your audience, you’ll also want to pay attention to search terms. Do some keyword research to find out how buyers are searching for products and services like yours and what search terms they use to find the topics that are most important to them. Once you have conducted your keyword research, you’ll be able to optimize your content for the search engines.

Yet another important factor when it comes to content and the search engines is how fresh your content is. Search engines reward sites that provide new content on a regular basis. This is where your blog comes in. By creating quality blog content on a consistent basis, you are helping create more indexable pages for the search engines and more opportunities to reach your leads!

7. Strong presence and awareness on Social media

This is one of the most important and necessary SEO tricks that may just sound more like theoretical marketing advice. But no. You will be shocked to note that social media plays an important role in your search engine optimization strategy. First reason being your brand’s social media profiles also rank on search engines so they need to be optimised more maximum engagement. For many brands, if you have noticed, their social media profiles will appear in the top results for search listings even before their own websites and mentions on other websites . This usually shows that your interested users and potential customers are searching for your brand name on social media

If you google our own brand name , our various social media profiles and pages on facebook and instagram come up first

It is important for brands to share quality content on their social media pages as it builds trust and loyalty around your brand. As you build a community around your brand , another important aspect to consider is the links to your brand’s content on social media can play a role in boosting your ranking on search engines. When others engage and share the link to your content on their own pages, this helps build authority for your content. It shows the search engines that other users find your site content valuable and informative enough to share.

The reason we are stressing this is because the most popular social media channels  are also often used as search engines by most online users.Youtube is also being significantly and frequently used as a search engine. Users are also searching for topics on popular soial media platforms such as twitter, instagram,facebook and others. Hence, obviously this means that the more present and consistent you are on these channels, the more opportunity you will create to not only engage with your existing customers but to connect with prospective leads.

8. Using long tail keywords in your optimisation

Using long tail keywords in your Search engine optimisation is one of the most basic and necessary SEO tricks.

Long tail keywords are keywords or phrases that are longer and more specific than broad keywords that are often limited to one or two words. These are important to use in your search engine planning fundamentally as they will help you bring more specific traffic and qualified leads to your website.

Long tail keywords make a huge percent of all search traffic.

You might have noticed that long tail keywords tend to bring less traffic to your site, the traffic that they do bring in is more relevant and useful . This means that the users and traffic coming to your site are more interested in your product or service. Also the more specific and relevant your keywords and phrases are, the less competition you will have face for these keywords on the search engines.

Also concentrating and researching on long tail keywords gives your brand a better chance to rank on the first page of Google for related keywords and phrases that your potential leads would be interested in. For example, if you are trying to rank for some broad keywords that turn up millions of results on Google, you will have a much harder time competing with larger and more authoritative sites that already have a wealth of popular content. With a less competitive long tail keyword, you will have the opportunity to rank better on the search engine . This will help in driving more traffic to your site.

9. Optimize your site content for Search engine Featured Snippets.

Optimizing your site content for Google’s Featured Snippets is one of our most important SEO strategy. Search engine users have made Featured Snippets on Google very popular . Featured snippets are short answers found at the top of the search engine results page. They help searchers get the answers to their questions quickly. It is necessary for every brand to optimize their content to featured snippets of google to be able to rank higher and establish loyalty

There are a few tips that can help you improve your chances of showing up in a Google featured Snippet . This appears at the top of the search engine results page.

For a brand, you must first consider what types of content you can curate into a question and answer format. This makes it convenient and possible for Google to find and extract this content for displaying in their featured snippet. It is found to be more effective to use lists, tables, and info graphics and other visuals as this type of content might show up in these snippets.

10. Create more optimized online video content.

It is important to know that fifty six percent of Google keyword searches return at least one video result This is because search engine users find video content more convenient and easy to use. As you know already by now,Google always wants to provide the type of results that will be most valuable to their users. This is the reason why by creating more optimized online video content, you can improve your chances of showing up in the video results of Google searches and hence driving more traffic to your site

It is not just enough to creating and publishing lots of video content. It is important to optimize the videos. Do you know that of the video results on the Google search engine results page, eighty three percent come from YouTube. This is true given that YouTube is the second most popular search engine with more than three billion searches each month and that is huge

We list below a few secrets to consider and incorporate when optimizing your videos for YouTube

  • The title of your video needs to be both SEO friendly and attractive enough to make visitors want to click. It is necessary to include keywords toward the beginning of the video title. It is also essential to make sure that the title clearly indicates what the video is about so that only related users are targeted
  • Also it is essential to develop an engaging video description . This will help Google to read your video content and know whom it is relevant to and helps in ranking . It is found to be important to include keywords after some proper research . but also be as descriptive as possible so that both Google and readers know what your video will be about since only stuffing keywords do not help
  • Utilizing engaging and relevant thumbnails will make users want to click on your video content thus driving traffic .Though Google may not usually take this as a criteria while ranking your content, it will help users determine whether they want to watch your content based on these thumbnails and this keeps the unwanted traffic away

We give you an effective and quick tip that help your videos perform better in both YouTube and search engines . This is to curate some longer but yet relevant pieces of content. Some topics may give results well to a short 5-minute video. But is also important that you should also work to create longer videos that speak and illustrate more on specific topics. It should be necessary that you plan and create at least a few videos that are between twenty to thirty minutes long. Once you have tried this for sufficient times, you must plan for webinars that lst atleast an hour

Leverage these SEO tricks and you should be able to create a more optimized site in no time. If you need a little help to get started off, get in touch with us.

We know this is a lot of info and SEO parameters keep changing very frequently, so if you have more questions on SEO tricks, then leave them in the comments below.

Snippet: Digitalscool expert marketing team has been working on digital marketing techniques since decades and have concluded that Search engine optimization is one of the most important part of any company’s website strategy.

A recent study shows that ninety five percent of online activities start with search engines. Also note that how you rank for certain keywords will depend on your domain authority. Domain authority is affected by other SEO parameters too. But it is important to keep in mind that Google and other search engines like Yahoo and Bing continuously make changes to their algorithms to create a better search experience for their users.

That is precisely the reason why it is important for small business owners and marketers to stay up-to-date on the latest in SEO tricks if they want to continue to rank higher than their competitors on search engines

Gist:

Leverage these SEO tricks and you should be able to create a more optimized site in no time. If you need a little help to get started off, get in touch with us.

We know this is a lot of info and SEO parameters keep changing very frequently, so if you have more questions on SEO tricks, then leave them in the comments below.

As these algorithms keep changing,we need to be aware of these changes and keep up with latest changes .

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