All you Need to Know on Creating your Own Marketing Automation Stack
Do you feel like your marketing strategies are not working?
No matter how organized your team is, you are still running behind time. You wish there were 36 hours in a day.
Your team is always under pressure to produce fresh, relevant content. Your landing pages are not appealing enough; you want your traffic to turn into money. Your SEO tactics, no matter how good, are still not delivering the required results.
Well, wouldn’t it be nice to have a neat automated process in place that does the job with a minimal human intervention?
You wish to zoom right past the others in the blink of an eye.
In this marketing automation article, we will show how you can get started with automation and grow your following, traffic, all with little human intervention.
All you need to know about Marketing Automation Stack: read on!
What is a marketing stack?
Marketing automation stack is a group of marketing automation tools that marketers use to leverage and improve their marketing strategies.
The aim of marketing technologies, also known commonly as martech, is to make complicated processes more accessible.
Through a well-designed marketing automation stack, marketers can monitor and analyze the impact of marketing activities and drive more efficient strategies.
Well, you can get all your marketing goals to come true. Every aspect of it covered.
Marketing Automation is the answer.
Do you really need a marketing automation stack?
The marketing automation software landscape is rapidly evolving. Today, a large variety of marketing automation software are taking birth in a variety of categories.
According to a recent study, over 70% of marketing professionals were interested in gaining knowledge about the new automated technologies arising in their industry.
There are too many choices. Hence it is crucial for marketers to have a clear understanding of which marketing automation tools are essential to their business goals and to understand how technology can help them positively affect their business.
12 Tools You Need to build your Marketing stack
- CRM Tools
In any organization, CRM tools can track marketing attribution when supporting a direct salesforce. The CRM automation tools can track all customer relationships and can provide insights on how marketing campaigns influence sales pipeline and customer growth.
- Email marketing tools
Email marketing is an efficient way to build and nurture relationships. It gives us a chance to speak directly to your current customers and prospects at a time that is convenient for them. With Email marketing tools, marketers cancreate appealing emails and get their message across quickly. They can test, optimize, and report on their email campaigns. By including email marketing tools in their marketing stack, marketers can get efficient results.
- Social media marketing automation tools
These tools monitor social activity and make social engagement easier. They help in maximizing the impact of this marketing channel. Social networks such as LinkedIn and Facebook are also a crucial part of the ads landscape, and many have paid advertising options available.
- Content Management Tools
Marketing automation tools that power a website or blogs, where marketers want to engage their customers.
- SEO tools
Search engine optimization isone of the best strategies for driving organic traffic to your website by ranking higher in search engines and often pairs well with content marketing strategy. SEO automation tools help with keyword research and a lot of other optimization activities.
- Analytics tools
Marketers should continuously monitor and analyze their data to measure all their digital marketingactivities. Automated data analytics is the practice of using tools and processes to perform analytical tasks with little or no human intervention. Manyorganizations can benefit from automating their data analytics processes.
- Video marketing tools
Your customers are more likely to watch and like a video because it’s easy to digest, entertaining, and engaging. Marketerslike it because it can give a considerable return on investment (ROI) through many channels. Video marketing has been on the rise in recent years.
- Content curation tools
Content curation is the process of searching for relevant and useful content from various authoritative sources and sharing it with your audience. Content curation tools help you to find relevant content that you can share and engage your audience.They also make it easy to share this content through your profile.Curating content is vital for any marketing team due to its ability to fill gaps in a schedule, allowing others to work ahead on other projects. Content curation tools can help you filter through the fluff and find what you need.
- Landing page Tools
The landing page can turn traffic into money. These tools allow you to build and even host your landing pages using a third-party service.Efficient marketers are aware of the importance of landing pages for the success of any marketing campaign. Getting a right landing page is possible by using the correct landing page tools.
- Advertising tools
Online advertising has become one of the most efficient and reliable tools for marketers. Without automated advertising tools, your team can’t execute your ads efficiently.
- CRO Tools
CRO is the process of optimizing your digital marketing campaign to improve your conversion rate. You know how important it is.
How about getting hold of a few tools to assist you with it?
Marketing automation software is used to automate all marketing activities. It also helps in providing data that can measure the results of the marketing campaigns. Marketing automation software can be used for email, social media, digital marketing and more.
It’s essential for digital marketers to consistently update their toolkits and keep up with the latest and most excellent tools available. New solutions are always popping up, and you want to make sure you’re using the best ones for your business.
Have you heard of Microsoft Dynamics marketing automation?
Launched by Microsoft in spring 2018, Microsoft Dynamics marketing automationis a full marketing automation software with features such as multi-channel campaigns, event, and webinar management, lead tracking,nurturing, and data visualization tools.
Microsoft Dynamics marketing automation has exceptional tools for building and customizing interactive workflows that adapt to a prospective customer’s actions, creating a personalized experience.
You are managing Your Marketing Automation software. How Tough is it?
Marketing automation softwarehelps you to do more in marketing. You can leverage technology to get better results.
Initially, you can start building your stack with the necessary tools and then grow and customize it as per your needs.
But you cannot relax and let things run once they are built and up. The only constant factor in the world of digital marketing is change!
So keep checking the trends and update as and when required
Managing the automation stack is as crucial as building it.
The Microsoft Dynamics automation software achieve the following four objectives
Nurture more demand
Personalize buyer experiences
As marketers, we need to use technology, but making technology more human is an uphill task. This is made easy with Microsoft Dynamics automation.
How do you choose the best marketing automation stack tools?
Every digital marketer out there wishes to adopt the latest and most trending tool or technology to enhance the effectiveness of his campaign. But this should be done with restraint and should be aligned with your goals.
You must review your marketing strategy and define what your needs are around those goals. Build your marketing stack such that it should assist you in reaching your goals.
Following questions can be addressed when creating your marketing strategy:
- Which channels can our audience be found?
- What is the best approach to reach our audience on these channels?
- How is our existing marketing strategy doing this, and how well is it performing?
- How might marketing technology assist with this?
Is your existing strategy answering all these questions? What is lacking?
Find possibilities and places that have room for improvement. This will help you decide on the tools.
HOW TO USE MARKETING AUTOMATION FOR LEAD GENERATION
What are the Goals of Automated Lead Management Software?
- The creation of sales leads from website requests made by interested prospects is automated.
- If it is a new lead, the system automatically creates specific tasks related to that particular lead, such as phone calls and for the sales team.
- Notifying the sales team of all new leads
Your Marketing automationstack should be the power that fuels the growth of your business. It should serve your existing strategy.
It needs to be aligned with your marketing goals and your customer journey that you have outlined for your company.
But keep in mind that one size does not fit all when it comes to building the right marketing automation tools stack for your company. The building, management, and efficiency of your stack will depend on factors such as your budget and the type of business you have.