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15 Tips for Increased Instagram Post engagement

Have you ever wondered the secrets of those brands/individuals who have gained high engagement on Instagram? We at Digitalscool have been doing a bit of research over the last few months to help our readers. We decided to analyse and study the strategies used by these brands to build engagement on the platform. Now, right here, we are going to reveal the secrets to you.

This article will dive into strategies and tips for you to improve engagement of your brand on Instagram

Instagram use grew by 35% among Indian adults between 2016 and 2018 and it is now the third most used social platform behind Facebook and YouTube. Today, more than 700 million Instagram accounts are active daily. In this scenario, the question is , how can you make your brand stand out among the ocean of brands that your audience is exposed to?

Digitalscool mantra for high instagram engagement in 2020 is to have a consistent and honest brand voice, and not be lethargic or slow in responding to your audience when they reach out. Every person who engages with your client needs to be given priority . Make him/her feel that their opinion matters. Respond immediately

There are a few tips that our team has designed over careful research of thousands of instagram accounts

TIP 1:

Add Links in Story Highlights

Instagram stories can be utilised to tell stories of your brand. Here we can put in relevant links. You can direct your audience to the relevant pages and get them to take action. But note that only one link is allowed in your bio

Link your Instagram stories to related pages on your website, youtube channel or event page using story highlights.

We would like to mention however that this feature is available only to accounts with 10,000+ followers

Tip 2

Comment & Respond

Shortlist the influencers related to your industry. Constantly follow their posts and activities

It is recommended that you start commenting on their photos and this will slowly drive traffic to your posts.

Some users will engage with your comments. Respond to them effectively

Instagram algorithm is designed such that they favour organic engagement and your posts will be more visible if you have engagement within the first hour of posting.

TIP 3

Share brand mentions

Get a happy customer to mention your brand in their story. Then share this story on your account story . When you get someone to mention your brand in their story, you can benefit immensely with this and show it as a way of appreciation by sharing it in your story . This is organic engagement.

When someone mentions your brand or you, it appears as a notification . All you need to do is to go to the notification and click “Add This to Your Story,” Then you can suitable hashtags to drive engagement

Tip 4

Find The best Time of Day

The best way is to keep testing by posting your content at different times of the day and different days of the week.. Every brand has a unique set of target audience. So one rule does not apply to all . Set targets and see which works out best. Now keep tweaking and experimenting. Finally you can come up with a plan that is tailor made and specific to your brand and your audience that will yield sure shot engagements and brand awareness. There are several apps now to accurately measure when your audience have been particularly active

Tip 5

Find your new target with Hashtags

You must be aware that hashtags work like magic with Instagram

Hashtags can be used effectively in Instagram Stories to find new audiences.

The best part of using hashtags is ,after you add related well researched hashtags in your Stories, you can analyse the reach of these hashtags under “Insights” and analyse how many people discovered your page from a particular post

Create a hashtag with your own brand name and with every post or story put your hashtag out there to build a community around your hashtag

Also constantly be involved in popular hashtags and follow trending topics.

Ideally it is recommended that you carry out proper research to identify the relevant and trendy hashtags . This is the first and most crucial step for any brand

Tip 6

Use Stories to Promote Posts

Stories are very effective to let followers know when you have put up a new post or picture. It is estimated that 500 million people watch Instagram Stories every day. With your target audiences who are consistently watching Instagram Stories, you have a captive audience that can be directed to the specific page you want them to see . Instagram provides several interesting stickers. Use them!, Also the commonly used text tool can be used in Stories. The post could be published directly to stories by clicking the share option and then click Add post to your story

Tip 7

User generated content

User-generated content (UGC) has always brought more engagement. There are several apps that can be used to repost your user generated content. The best manner to build your user generated content is to encourage your customers and users to tag your brand and hashtag in their posts and stories. You can then curate this content and repost it

TIP 8

Location feature

A highly overlooked feature in brand building with instagram is the location feature. Always put your location on your stories and posts for local audience. According to research, posts that include a location tag see 81% more engagement than those that do not. That is quite a reason to utilize this simple option. It is recommended that you find popular local hashtags. Research on local sectors and organizations and make a comprehensive list of hashtags. Tag the local organizations that have huge fan following

Tip 9

Pre curated responses

Curate pre-planned comments to quickly reply to questions. Social media managers know how monotonous and unfulfilling his job becomes when he needs to type out the same replies to regular questions on your brand’s page.

One way to avoid this is to have a professional reply ready that can answer the queries

Through Instagram we can go click on options, then scroll down to Business settings and then click Quick replies

Tip 10

Use Your Email Signature

It is always recommended to put your instagram link out there for everyone you interact with to see. Another tip is to put your link to your Instagram page in your email signature. On an average every person sends and receives 132 emails every single day, this data shows us that it is quite a big opportunity to bring about brand awareness. The idea is to get as many people to engage with your brand stories as possible, so everybody in your team can include the link in their email signature.

It’s a small task that brings about huge benefits in the form of more followers and ultimately customers for your company. There are several email signature generators available online that can be utilised for this

Tip 11

Include Your Instagram Feed on Your Website

It is quite easy and beneficial to a dd a feed of your Instagram posts to your website using a plugin.

This will show your website visitors your latest content as well as drive traffic to your social media account from your website.

Consider your target audience who are in their early consideration stage, this constant posts and content will help keep your brand fresh in their mind

To add this instagram feed in your website you could use the Instagram code. Another way is to use the apps available for this purpose. For people without coding experience, there are many plugins available to do this

Get in touch with the Digitalscool team for more details

Tip 12

Instagram live events

This is a very important tip that you can leverage for huge engagement

Digitalscool gives you a checklist to leverage huge engagement when your company is going to run an event. We recommend live posting during company events, while using the event hashtag and handle.

  1. Create a hashtag for the event and encourage your event attendees to use it. If you run the event every year
use the year also in the hashtag (ex: #digitalscool20) so you can track the number of posts every year and see your relative growth.
  2. Leverage Instagram Stories, IGTV, and Instagram Live during your event
  3. Call out to the attendees that they have an opportunity to be featured. Curate and post user generated content (UGC) during the event
  4. Post videos and posts with the event hashtag and then repost
  5. Encourage attendees to share the live event with your hashtag
  6. Plan your content ahead of time
  7. Monitor the hashtag constantly during the event
  8. Usually a lot of real-time questions is received during the live event. This is where some brands lose the opportunity. These questions need to be addressed immediately and tackled efficiently for high results

Tip 13

Leverage IGTV

It is suggested that you link to your IGTV from your Instagram story. IGTV is a relatively new feature by Instagram released in 2018 for long-form native Instagram videos that last up to one hour. IGTV appears on your Instagram page

To link to IGTV from your Stories, all you have to do is choose an image or screenshot from your IGTV video then click Link when posting a story. Choose IGTV video then select the individual video you want to link to.

TIP 14

Tap into new features

Instagram has introduced new features in Stories like Super- Zoom, Music, Polls, Questions, and the Slide Bar.

These features have been seen to help brands to engage better with the audience. Options such as Questions and Polls can be utilised to ask your audience what they want more of.

Tip 15

Enable shopping on Instagram

Make your Instagram platform an online store. Instagram has now added a feature which allows brands to create images through which users could shop 
To enable this go to Settings then scroll down to Business Settings and click Shopping. Now you can set your brand up as a store and create clickable images for your users to shop right from your account

31% of millennials use social media to purchase items, so getting in touch with this market will be powerful for your brand.

Conclusion

Instagram is one of the most important platforms that has ever been created in history. It is estimated that the millennial spending power is $250 billion for this generation.

These tips have been carefully curated and if implemented will help you improve engagement and conversion from Instagram

It is necessary for every brand to create a powerful social profile that reflects your company’s mission. These simple tips will help more people discover all of the wonderful things your company has to offer.

Snippets

Instagram is one of the most important platforms that has ever been created in history. It is estimated that the millennial spending power is $250 billion for this generation. 31% of millennials use social media to purchase items, so getting in touch with this market will be powerful for your brand.

These tips have been carefully curated and if implemented will help you improve engagement and conversion from Instagram

Gist

It is necessary for every brand to create a powerful social profile that reflects your company’s mission. These simple tips will help more people discover all of the wonderful things your company has to offer.

Digitalscool mantra for high instagram engagement in 2020 is to have a consistent and honest brand voice, and not be lethargic or slow in responding to your audience when they reach out. Every person who engages with your client needs to be given priority. Make him/her feel that their opinion matters. Respond immediately

There are a few tips that our team has designed over careful research of thousands of instagram accounts

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