The word SEO stands for “search engine optimization” It is the process of getting traffic from the free, organic, or natural search results on search engines.
Search engines like Google, Yahoo, Bing are web pages which display primary search results. The web pages and content are displayed and ranked according to what the search engine thinks is most relevant to the users.
There are many factors which will help in optimising your website ranking in a search engine. Let’s have a look at what these factors are:
These are the factors which are directly in control of the website publisher.For example What type of content do you publish? Are you providing important HTML clues that help search engines as well as users to determine relevancy? How does your site architecture help search engines or does it hinder?
These factors are largely controlled by readers, visitors and other publishers. In other words Off page SEO gives them a very good indication on how the World perceive the particular website.
These include activities you have to do outside the limits of your website. Some of them are:
They are as follows:
Does your website content has videos, local news, images etc. These are also known as vertical content and are important to catch the attention of local users.
The architecture of a website can build or break the efforts of an effective SEO. The most relevant question you should ask yourself is : IIs your website easily searchable? The search engines crawl or read web pages, copy them and then store them in index. So when some one searches, the search engine goes through this massive index and provides the user relevant results.
Therefore to improve “Crawl Efficiency” it is a good practise to use sitemaps with both HTML and XML.
General SEO is very different from Local SEO. If you are into local business which is area specific it is very important to learn the chalenges that you are going to face.
A few specific points can help you rank above the listings in your locality. Such as:
We help in measuring, collection, analysis and reporting of your web data for purposes of
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We can help you create an XML sitemap that can be submitted to Google, Bing and other
search engines to help them crawl your website better.
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