Attempting CRO without first analyzing the current state of play in your business, marketing
strategy and your macro environment?It will be the same as building a house without foundations! Of Course your website performance would be actually quite pointless. CRO stands for Conversion Rate Optimisation. CRO is all about analyzing what works and what doesn’t work in designing each individual part of a user experience and tracking user behavior to maximize conversions.The conversion rate refers to the amount of visitors that turn into new leads or customers.
There are various ways to increase the conversion rate:
1. Creating the website or mobile site keeping conversion in focus
2. Technical fixes in existing site to increase the conversion
3. Changes in the AD and website Copy to maximize conversions